Medium is the link that connects individuals with each other and with the world.We have our personal contacts , Visits, functions, gathering as prime medium to be aware of each other. with the progress in Info Tech Mediums have took new dimensions. Link being established through Radio waves reaching to audience next came Television with more effects on viewers. This era saw the mediums to be state controlled effecting us as per the regulations and dictates they allowed. Then with onslaught of Private TV channels and FM radio stations the medium expanded with more opinion builder effecting us. Being run by private companies and individuals it was easy to get a certain opinion drifted to a more specific centered idea, thus targeting the audience and viewers what they made them to believe as common man gets whatever is feed to his eyes and ears without Analysis. Here Propaganda and media Hype comes in for opinion fixation and to broader the viewership.
In Pakistan where Media esp the electronic media is still at infant stages however lacks Positive responsible attitude. THANKS to social media along with individual excess to internet like the article you are right on, individuals have got a platform to discuss ,analyse and the comprehend what ever is Info is feed to them.
Recently i visited one of the southern city where as per the Media its "war going on" , all time focusing on killings, terrorist activities and mismanagement. Max air time it is discussed negative making people opinion to be the utmost unsafe place in Pakistan. i am talking about Quetta where with my own eyes i saw crowds rushing to the picnic spots, Markets over crowded and traffic on regular flow, thats how i saw Quetta. But what our opinion is made by media is a constant fire on, airing only Negative
We as individuals should keep a constant eye on Hype Versus Reality by using variety of mediums and links before finally making up our mind on a particular issue. Its like we must have our brain anti-Virus software constantly ON.
In Pakistan where Media esp the electronic media is still at infant stages however lacks Positive responsible attitude. THANKS to social media along with individual excess to internet like the article you are right on, individuals have got a platform to discuss ,analyse and the comprehend what ever is Info is feed to them.
Recently i visited one of the southern city where as per the Media its "war going on" , all time focusing on killings, terrorist activities and mismanagement. Max air time it is discussed negative making people opinion to be the utmost unsafe place in Pakistan. i am talking about Quetta where with my own eyes i saw crowds rushing to the picnic spots, Markets over crowded and traffic on regular flow, thats how i saw Quetta. But what our opinion is made by media is a constant fire on, airing only Negative
We as individuals should keep a constant eye on Hype Versus Reality by using variety of mediums and links before finally making up our mind on a particular issue. Its like we must have our brain anti-Virus software constantly ON.
